June 4, 2018
Apple Sides with Customers vs. Thought Police
Relationships with the Customer are Paramount
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May 31, 2018
Harness The Powers!
In the end, the story of a brand is a very human story of birth, life’s achievements, and, eventually, death. Perhaps that’s why we find brands so compelling.
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May 25, 2018
How Do You Define “Brand?”
When well managed, the brand can become the most important asset your company owns.
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March 22, 2018
Time is On Your Side
Cut yourself some slack. Play the long game, and keep your eyes on the branding prize.
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