Look at this clever brand premium that was developed by the in-house creative team at Norcal Group, a medical malpractice insurance company — sugar cookies with very high quality screen printing on the frosting! And, they’re delicious, too. Go figure.
This is a great and unexpected example of The Power of Five, where you should attempt to get your brand to appeal to as many of our five senses as possible. We never could have imagined, when Chromium helped Norcal Group develop their brand strategy and brand identity, that innovation and wit were baked into the brand as well!
After all, to crave sweets is human. To forgo them, divine.
Divinity, I am not.
